Create a document to plan your social posts

joy mayer

UPDATED 10/5/16: Scroll down for a sample social media plan from Colorado Public Radio.

In a Poynter class I’m teaching, we’ve been talking about the need to be strategic about how we produce our social channels.

It’s not enough to react to today’s news. We need to think about the mix of content. We need to share what we know people are talking about today, not just what our newsrooms feel like producing today. We need to share certain stories at certain times.

We need to think about what we published yesterday, last week or six months ago that might have new relevance today, and come up with a system to plan ahead for those posts.

Some of us also have lots of people jumping in and out of social posting in our newsrooms. It can be tough to know who’s in charge of which stories, which hours and which…

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